Auke-Jan Bossenbroek is Senior Managing Counsel, IP at Booking.com. Auke-Jan joined Booking.com in 2016 with an initial focus on brand protection which transitioned throughout the years to his current role which involves managing everything related to IP. Booking.com’s IP function is divided into three focus areas (brand, content and tech) and has touch points with the widest range of IP rights. Auke-Jan has previously worked at the World Intellectual Property Organization (WIPO), the United Nations specialized agency for IP and football governing body FIFA. At FIFA, he first worked on IP registration and subsequently was given the opportunity to manage FIFA’s global brand protection efforts, particularly in relation to the 2014 FIFA World Cup Brazil.